CHAPTER TWENTY-FOUR: THE 11s

Smoothing Out Your Frown Lines with ‘Tox

You know that moment when you catch a glimpse of yourself in the mirror & see two little vertical lines between your brows—even when you’re not frowning? Those are called the 11s, & they’re one of the most common areas people treat with neurotoxin.

Let’s break down what they are, why they show up, & how a little ‘tox can make a big difference.

What Are the 11s?

The 11s (also called glabella lines) are those two vertical lines that form between your eyebrows. They appear when you frown, squint, or concentrate, thanks to the repetitive movement of the glabellar complex—a group of muscles that includes the corrugator & procerus.

Over time, & with repeated movement, those temporary expression lines can turn into static lines that stick around even when your face is relaxed.

How Neurotoxin Helps

‘Tox (Xeomin, Jeuveau, etc.) works by temporarily relaxing the muscles that cause the 11s. When the movement is softened, the skin above it has a chance to smooth out—making your expression look more calm, refreshed, & approachable.

The best part? You’ll still look like you—just a little more well-rested.

What to Expect from Treatment

Quick appointment: Treatment typically takes 10–15 minutes.

Little to no downtime: You might have a tiny bump or slight redness at the injection site, but it usually goes away within minutes to hours.

Gradual results: Most people see improvement within 3–5 days, with full results at around 10–14 days.

Results that last: Expect your smoother look to last about 3–4 months with consistent treatments.

How Many Units Are Needed?

For treating the 11s, most people need around 12-18 units of ‘tox, though the exact amount depends on muscle strength, skin elasticity, & personal goals. Your injector will assess your movement & customize your dosing to achieve a natural-looking result.

Can It Help Prevent Wrinkles?

Yes! Treating the 11s early—before they become deeply etched—can actually help prevent permanent lines from forming. Think of it as proactive skincare with a little extra power.

Final Thoughts

Whether your 11s are just starting to show or they’ve been there for years, neurotoxin is a highly effective way to soften that area & bring balance to your overall expression. It’s a small treatment that can make a big impact on how you look & feel.

Want to explore your options? Book a consultation with one of our experienced injectors—we’ll walk you through everything & create a treatment plan that fits you perfectly.

Previous
Previous

CHAPTER TWENTY-FIVE: CHERRY PAYMENT PLAN

Next
Next

CHAPTER TWENTY-THREE: CROW’S FEET